Michela joins the FRAME team with ten years of digital marketing experience in a wide range of industries, from laser technology to agriculture, healthcare to City Chambers, and CPG to business software. She has worked for the last handful of years in a mix of full service and media-planning specific advertising agencies in the Boston area, specializing in digital media planning, buying and strategy.
At FRAME, Michela is responsible for developing digital media strategy and paid advertising plans.
She received a degree from New York University's Gallatin School of Individualized Study, with a concentration in Rhetoric, Marketing and Propaganda. Her colloquium looked at the inherent connections between those three disciplines using Aristotle's Rhetoric, WWII propaganda films including "Triumph des Willens," and ethnographies from the Occupy Wall Street movement, among many other texts.