DIGITAL PALM CARDS
We are in a massive state of flux right now.
As a result, voter contact has moved online.
The success of any political campaign starts with being known. But in a world where in-person voter contact is on hold, how do you build relationships with voters quickly?
Pandemic campaigning is different. Our clients need something to replace (and hopefully to supplement, in the future) traditional paper palm cards.
For years we have generated and printed palm cards and literature to use at doors, and now we are helping clients divert those funds to an online tool that can hold attention.
The Digital Palm Card
(The candidate portion of this video was shot on an iPhone controlled remotely by our production team)
The Digital Palm Card is a pandemic-proof tool to connect with constituents in a safe, socially distant way. By meeting voters where they are (in front of their screens) Digital Palm Cards offer candidates a new opportunity to talk with voters about their campaign.
Digital Palm Cards are:
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Dynamic: Using pre-existing photo + video content, with the option to film a personal message from the candidate, Digital Palm Cards will visually engage viewers and relay key information about a campaign.
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Affordable: With total production costs of $1,500 or less, Digital Palm Cards offer most of what you get in a traditional 30-second campaign ad, at a fraction of the cost.
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Customizable: No two Digital Palm Cards will feel alike. Each piece will offer fully customizable text, fonts, color schemes, music, and imagery.
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Targeted: Our team of digital advertising experts will ensure Digital Palm Cards are seen by the right audiences. Through social media, email blasts, and ad placements candidates will be able to speak directly with voters they’re aiming to reach.
Dynamic AND affordable content - you don't have to choose one or the other.
You’re going to need to spend money online no matter what. You should make something people will actually look at.
So that’s what we made. We’ve developed an inexpensive but dynamic “Digital Palm Card” to meet the unique need brought on by social distancing.
Digital Palm Cards are semi-customizable videos that get the candidates in front of voters where they sit. If you can’t knock on doors, you can knock on the voters in-box or social media feed at little cost.
We generate what feel like rich, robust campaign ads introducing the candidate using 90% existing content repackaged into a video ad.
Too often, well-produced video content is reserved for congressional and senate races, or for PACS with large budgets . Our hope is that Digital Palm Cards will offer all candidates, regardless of means, an opportunity to connect with voters, even when knocking on doors isn’t an option.
Curious to learn more? We’d love to talk.
Aaron 207-712-6719 | aaron@framestrategies.com
OUR TEAM
REBECCA HERRIGEL
WALT CRAVEN
MICHELA MARSH
DAVE LOUGHRAN
AARON DUFFEY
JIM COLE
