COMMUNICATING IN CRISIS
TELLING STORIES THAT MATTER
Companies, organizations and businesses of all sizes are wondering how to communicate during the current public health crisis. The truth is, people want information - especially from their local community - and they are consuming more content than ever before.
While the tone of your communication needs to meet the moment, people are receptive to a wide variety of messages and messengers. Many of our clients are saying, “I feel like we need to say something!” And we believe that instinct is a good one: you should be communicating.
MEET THE MOMENT
There’s a way to say what you want to say. Don't be tone deaf, cut to the chase and acknowledge things are different right now.
Here are a few pieces we have produced in the last few weeks:
"All things told, from January 1 to March 22, internet traffic is up 18 percent in the United States."
Source: Vox research on mentions of "coronavirus"
For most people, more time at home means more time online.
Source: NYTimes research on web traffic
In these challenging times the answer is not to stay silent.
Tell your story, tell someone else’s story, ask for help, or thank someone.