In 2020 we recommended, and campaigns embraced, a significant increase in the use of digital videos. Maine’s clean elections system outlines strict spending limits capping candidate budgets at around $15,000. Many candidates raise and spend half of that, meaning one high-quality, professional video would cost more than their entire budget.

In order to ensure all candidates had access to effective, on-message, digital video, we organized a multi-day group video shoot where candidates could come at scheduled times to deliver their scripts. We wrote the scripts ahead of time, directed each candidate as we would a custom shoot, and edited the spots to completion, adding text and b-roll that represented the candidate’s district. 

We worked with 71 candidates to produce 73 videos. Using group video shoots, customized messaging, and a templated editing process dramatically increased access to high-quality digital video for Maine’s Clean Elections candidates.