For Immediate Release
Contact
BJ McCollister
207.332.0110
Frame Strategies and The Resurgam Group Merge
One Integrated Team for Campaigns, Advocacy, and Brand Strategy
Portland, ME — Frame Strategies and The Resurgam Group today announced their merger under the Frame Strategies name, uniting two powerhouse firms trusted by campaigns, businesses, and advocacy organizations to deliver results where it matters most. As part of the merger, BJ McCollister, founder of The Resurgam Group, will serve as President of Frame Strategies. David Loughran, Jim Cole and Aaron Duffey will remain managing partners.
Between them, Frame and Resurgam have passed landmark legislation, won more than 1,000 elections, and helped organizations in over 40 states tell their stories. Last week, the firm delivered a clean sweep of their campaigns, including winning two ballot measures by a 2-to-1 margin in the most recent election, a reflection of their sharpened focus and integrative approach.
“Voters and audiences today are smarter than ever,” McCollister added. “They want creative that feels honest and human. People are tuning out traditional advertising and are hungry for real and authentic stories. That’s what we’ve built at Frame: a team that breaks the mold and wins. This merger makes us bigger, stronger, and even better positioned to continue our momentum to 2026 and beyond.”
Frame and Resurgam have long partnered behind the scenes on winning efforts, passing major legislation, moving public opinion, and helping campaigns across the country break through. Now, under one name, they are offering something rare: a single firm that blends the strategy of a campaign, the influence of a lobbying team, and the creativity of an ad agency.
"The problems our clients face don’t fit into silos, so neither do we," said BJ McCollister, President of Frame Strategies. "This merger builds the kind of firm modern challenges demand. Whether you’re trying to pass a bill, win an election, or shape public perception, Frame brings together the right mix of strategy, storytelling, and execution to make it happen."
The combined firm now offers clients the ability to manage everything from the legislative fight to the media buy to the message that moves people through one coordinated strategy.
"Our team is built to deliver," said David Loughran, Founder of Frame Strategies. "We focus on the creative, the strategy, and the follow-through that turn good ideas into real outcomes. When you hire Frame, you get a partner that knows how to execute and win."
The unified firm serves campaigns, companies, and coalitions nationwide, offering a full suite of services:
• Creative Strategy & Advertising
• Paid Digital, Video & Direct Mail
• Legislative Advocacy & Government Relations
• Public Affairs & Issue Campaigns
• Coalition Development & Management
"Every issue, every product, every election — it’s all a campaign now," McCollister added. "Frame helps clients run theirs with clarity, creativity, and results that move the world forward."
About Frame Strategies
Frame Strategies is a full-service public affairs and campaign communications firm redefining how influence is built. Blending the strategic insight of advocates with the creative force of a modern agency, Frame helps clients move people, policy, and public perception.
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Political Campaigns
We’ve worked on campaigns in over 40 states and helped win more than 1,000 races. We have higher engagement rates than industry benchmarks with proven results in battleground districts, because our team isn’t just a vendor; we’ve been campaign managers, creative directors, and chiefs of staff.
Services:
• Campaign consulting & full-scale management
• Direct mail that persuades & mobilizes
• TV & radio ad production and paid media strategy
• Digital advertising & programmatic targeting
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Creative Agency Services
Our creative is tested in the hardest arena there is: politics. We know how to break through skepticism, earn trust, and persuade. We’ve reached millions, created double-digit persuasion lifts, and made award-winning creative that deliver outcomes.
Services:
• Direct mail design & production
• Cinematic video production & storytelling
• Digital + traditional ad campaigns
• TV & radio ad production
• Branding & identity
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Advocacy & Government Affairs
We blend sharp legislative strategy with the energy and tactics of campaigns. That means building coalitions that act, statewide media campaigns that raise awareness, public pressure campaigns that are effective, and legislative strategies that deliver results.
Services:
• Legislative strategy & lobbying
• Coalition management
• Public affairs campaigns built like political campaigns
• Grasstops organizing & authentic storytelling